Passing the Bing Ads Accredited Professional exam requires understanding the concepts of pay-per-click (PPC) and how to run paid search campaigns using Bing Ads. While Bing provides all the information you need to learn and pass the exam, here are the Bing Ads Accredited Professional Exam answers for those still unsure of the right option to pick.
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The Bing Ads Accredited Professional Exam Answers
From the Bing Ad Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?
Ad Groups
Campaign
Accounts
All Of The Above
Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there’s an unexpected increase in clicks and the daily budget is reached by noon. What happens?
Ad activity stops until the next day.
Charges for additional clicks are subtracted from the next day’s budget.
Charges for additional clicks are automatically added to the budget.
The landing page is not displayed when the ad is clicked.
With search advertising, what happens when a customer clicks your ad? (Select two)
You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website.
A conversion is recorded by the Bing Ads conversion-tracking tool.
You want to track your search advertising budget and spend. Which report group should you select?
Billing and budget
Targeting
Delivery
Editorial
What is the first step to get started using Product Ads?
Upload a product catalog to Bing Merchant Center
Create a Shopping Campaign in the Bing Ads UI
Claim your domain in Bing Webmaster Tools
Create a store in Bing Merchant Center
Which type of customer conversion is tracked by Universal Event Tracking (UET)?
Destination URL
Duration per visit
Mobile app installs
Purchase
All of the above
Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your ad click-through rate?
Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling
How many tags must you place on your site to track multiple campaigns?
One tag per campaign
One tag per Ad Group
One tag per Account
One tag per website
What is the best way to learn how many clicks Bing Ads has identified as low quality?
Use commercial web-tracking software to monitor site traffic.
Add low-quality click values to your performance reports.
Setup a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.
Automated rules can be applied to the campaign levels. True or false?
True
False
Unified Device Targeting combines PCs, laptops, mobile devices and tablets into one category. How o you optimize your bid for tablets?
Increase the bid for all devices
Increase tablet bid
Decrease PC/laptop bid
It’s not possible to optimize bids for tablets
Which feature should you use to create a custom filter that shows items with different attributes?
Advanced search
FInd and replace
Match types
None of the above
You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or false?
True
False
The Multiple Changes wizard helps you create which of the following:
Campaigns
Ad groups
Keywords
All of the above
How do your keyword bids and your daily budget work together?
Your bid affects the number of times you ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.
On which page can you check if your ad is appearing or not and if not, why?
Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostic Tool
Approved Content
Sitelink Extensions can be associated at either the campaign or ad group level. True or false?
True
False
If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?
Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.
You might deplete your campaign’s daily budget before the end of the month.
Bind Ads Editor allows you to work and make changes offline and online. True or false?
True
False
Which of the following statement describes inline editorial feedback during ad creation?
Bing ads will inform you why an ad is disapproved and direct you to a solution
Bind ads checks for character limits, for counts and missing or incorrectly formatted URL
Bing ads alerts you to possible trademark infringements
All of the above
For locations to display in Location Extensions, they must be within how many miles of user?
50 miles
25 miles
15 miles
75 miles
Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?
Age and time of day
Age and geographical
Genera and geographical
Age and gender
Which is not part of a product ad?
Product image
Ad text
Pricing
Promotional Text
Coho Winery wants their ad to display for the keyword “white wines” when a customer’ search query is either “white wines” or “buy wines white.” Which keyword match option should they select?
Broad match
Phrase match
Exact match
Negative keyword
In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
Extended markup language (.xml)
Text file (.txt)
Comma-Separated values (.cvs)
None of the above
The Negative Keywords Conflicts report provides useful information about how negative keyword may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.
Tablet investment can be controlled by bid modifiers of: (Select 2)
+900%
-1000%
+1000%
-100%
Which exclusions are permitted at the campaign level to keep your ad from displaying?
Location
Website
IP Address
All of the above
When you use the Keyword Research & Account buttons to build or expand keyword lists, newly generated keyword list also provide additional data. Which of the following data is included? (Select two)
Keyword traffic
Suggested bids
Future performance
Demographic targets
What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
Bing Ads Intelligence
Automated rules
Universal Event Tagging
Remarketing
Exclusions you set at the campaign level will cascade down to all the ads in your campaign. True or false?
True
False
When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:
Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters
Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tab can you access Keyword Planner?
Home
Campaigns
Opportunities
Tools
Which of the following audiences can you define with remarketing lists?
Home page visitors
Added item to shopping cart
Visited a form page
All of the above
Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market which the ad is being displayed.
True
False
Which of the following factors could impact the performance and delivery of your ad?
The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above
Custom parameters 1, 2 and 3 provide the same end value for all keywords. True or false?
True
False
Which of the following examples of automated rules can you create in your account?
Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
All of the above
When implementing conversion tracking, what is the first step?
Create a destination URL
Use UET Tag Helper
Create a conversion goal
Tag your site
You want to calculate the absolute change and percentage change in performance metrics. Which should you use?
Campaign report
Share of Voice Report
Compare to previous in data range selector
Keyword report
Change History report
Is it possible to bulk edit and manage multiple accounts using a Mac. True or false?
True
False
Looking at traffic history is one way to improve your bidding strategy. True or false?
True
False
What is the best way to learn how many clicks Bing Ads has identified as low quality?
Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.
You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
True
False
You can create a new campaign by copying an existing campaign from one account to another. True or false?
True
False
When you target by time of day, which time zone does Bing Ads use?
The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.
Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
True
False
The Opportunities page helps you use specific and personalized steps to help optimize performance, listed in order of estimated impact. True or false?
True
False
Coho Winery wants their ad to display for the keyword “cabernet sauvignon” only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?
Broad match
Exact match
Phrase match
Negative keyword
What happens if you have Param 1 in your ad, but there’s no corresponding value at the keyword level?
Without it, the ad will not serve
Without it, the ad will exceed character limits
Without it, the destination URL will not work
Without it, the placeholder ad title won’t appear
Which of the following will help you evaluate the effectiveness of your campaigns?
Ad groups
Universal Event Tacking
Dynamic text parameters
Incremental bids
With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or false?
True
False
You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase you incremental bids
All of the above
What option will ensure/increase the chances your ad is approved?
The landing page is under construction.
The landing page generates a pop up survey.
The landing page includes more than one of your keywords.
The landing page in not relevant to the ad text and keywords.
Which one of the following is no a report in Bing Ads?
Keyword report
Website URL report
Product Dimension report
Ad Sequence report
What is the first step in creating your store in the Bing Merchant Center?
Create a Product Catalog
Link your online store (or site) to Bing Ads
Import your Excel file
Export your CSV file
An online clothing store sells clothing exclusively to young women. What are the best targeting options for this advertiser?
Age and time of day
Age and location
Age and gender
Gender and day of the week
You can set default keyword bids at what level?
Account
Campaign
Ad group
Keyword
If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
True
False
You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?
Campaign report
Ad report
Keyword report
Search term report
Ad group report
How can you overwrite your offline changes with what you have online?
Post Changes
Import
Get Changes
All of the above
In Bing Ads, which consumer actions are considered conversions? (Select three)
Completing a transaction.
Performing a search query.
Purchasing a product or service.
Filling out a registration form.
Clicking an ad.
Which UET setting allows you to count each conversion/each user who converted?
Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper
What happens if your account reaches its credit limit?
Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.
From which Bind Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?
Browser
Editor
Error
All of the above
The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:
You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website
All of the above
A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
Link
Pay-per-click
Conversion
Click-through
Which of the following does not affect your ad’s rank?
Keyword bid
Ad quality
Conversions
Performance
When you create a Shopping Campaign, you can use product filters to choose what the campaign will target. True or false?
True
False
As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
What amount should you enter in the campaign budget field when using the Daily Standard option?
50
100
500
1000
Which Delivery status indicates an ad group that has passed its end date?
Ad group paused
Pending editorial review
Disapproved
Ad group expired
Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or false?
True
False
What kinds of error types are indicated by a red circle with an exclamation point (“!”) in the Summary Grid?
Warning notifications
Information notifications
Opportunity notifications
All of the above
For what does Bing Ads charge you?
Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.
You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.
How would you target the ads to optimize your campaign?
Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.
Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
Status
Impressions
Click-through rate
Delivery
In Bing Ads Keyword Planner, you can get detailed estimates for your ad groups by entering the Bid and Daily budget. True or false?
True
False
Keyword research template are available in the Template Pane, but they do not incorporate Excel features. True or false?
True
False
What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?
Website exclusions
Keyword match type
Targeting
Incremental bidding
Which Bing Ads resources should you use to help you optimize your performance?
Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above
You want to run your report on a regular basis. Which option gives you this capability?
Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically
Which components are not required for a Bing Ads text ad? (Select two)
Ad title
Company name
Ad text
Targeting
Display URL
Destination URL
What is a keyword bid?
Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies two closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.
From which tab can you access your online billing statement?
Campaigns
Accounts & Billing
Opportunities
Tools
Multiple Ad Groups are allowed in campaigns.
True
False
A Product Target tells Bing Ads what products you want to trigger your Product Ad. You can select all products in your catalog or narrow it down by which characteristics?
Brand
Condition
Product type
SKU
All of the above
Which item is not a possible Campaign Exclusion?
Geographic locations
Age and gender
IP address
Website
Which Sitelink Extensions will help boost ad performance by highlighting products and services?
Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above
Search syndication and distribution is when a search engine provides its services to a third-party in need of search rep abilities for their dismal properties. True or false?
True
False
Which of the following ideas should you consider implementing when writing your ad?
Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enhance your Expanded Text Ad with ad extensions.
All of the above
You should investigate which of the following to uncover the cause of increased click volume (traffic)?
Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above
If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
Universal Event Tracking
Bing Ads Intelligence tool
Editorial Guidelines
Bing Ads Targeting report
Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
True
False
For whom might you create a remarketing list?
Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains a product
Anyone that has visited your loyalty website
All of the above
You can adjust your bidding so budgets will go toward the best performing devices and ads.
True
False
What are two ways to import a file? (Select two)
Excel
CSV file
Google AdWords
Default settings
What is the main advantage of using dynamic text in your ads?
Allows you to exceed the character limits for Bing Ads ads.
Helps you find synonyms for the keywords you’ve chosen.
Displays ads only to customers most interested in purchasing.
Turns generic ads into custom ads.
With Bing Ads, you can export which kinds of campaigns?
Entire account
Individual campaigns
Specific ad groups
All of the above
Universal Event Tracking (UET) is a mechanism for advertisers to do what?
Determine your campaign conversion goals.
Use a UET Tag Helper to reach your ROI goals.
Report user activity on their website to Bing Ads.
None of the above.
Before you create product ads in a shopping campaign, you must first do what?
Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file
Which of the following examples of automated rules can you create in your account?
Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
All of the above
Best practices for using automated rules include the following: (Select 2)
Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Monitor once per week
If all three components of quality score are combined to be above average, most likely your score will be 7 or above. True or false?
True
False
What are the benefits of having an upgraded URL?
They separate the landing pages URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits increased.
You can add your URL parameters and custom parameters to your tracking template.
All of the above
What is the main benefit of syndication?
You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above
Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?
True
False
Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?
True
False
Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)
+900%
-1000%
+1000%
-100%
You can target your ads using which of the four audience variables?
Location
Time
Date
Device type
All of the above
A custom audience is a type of remarketing list. What is NOT required to set this up?
Universal Event Tracking
Data management provider access
First-party customer data
Software integration
If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bind Ads data summary tables?
It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.
The keyword research feature can help you:
Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above
From where can you export data in Bing Ads Editor?
Entire accounts
Individual campaigns
Specific ad groups
All of the above
Your ad will be approved if you comply with the Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.
True
False
Why is it important to choose the right keywords? (Select two)
Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.
Which delivery status is given to ads or keywords that violate the Bind Ads policies?
Ad paused
Pending editorial review
Disapproved
Eligible
What is the first step in getting a bid estimation for keywords?
Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above
Which of the following can you customize in Bing Ads Editor?
Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above
You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?
True
False
Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?
True
False
Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
Targeting
Pay-per-click
Optimization
Incremental keyword bidding
Which ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?
Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above
Each campaign you create will have its own _____________.
Budget
Account
Incremental bid
Dynamic text
When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?
You enter your URL
Bing Ads will generate a specific URL landing page for your target
You choose between Categories, All web pages, or Specific web pages
Bing Ads will create a remarketing list
Trey Research sells vegetable seeds and does not want its ads to display when a customer searches for flower seeds. To avoid displaying when a customer searches for flower seeds, which Bing Ads option should they select?
Broad match
Phrase match
Param 3
Negative keyword
How many managing customer can you grant access for on your account? (And likewise remove?)
2
3
4
5
6
Keywords can be analyzed by what factors?
Traffic
Keyword Categories
Age Group and Gender
Keyword performance
All of the above
You can focus a campaign or ad group on potential customers who meet which specific criteria? (Select 2)
Age/gender
In-market audiences provided by Bing
All time zones
All countries
How do incremental bids affect the display of your ad?
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
An Expanded Text Ads contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
True
False
Which of the following might generate invalid clicks? (Select two)
Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company
You can import existing campaigns from other online search engines, like Google. True or false?
True
False
Which of the three elements in the Bing Ads quality score formula should you use to determine the best ways to optimize your ads?
Expected click-through rate
Ad
relevance
Landing page experience
All of the above
Bing Ads supplies a curated list of potential customers for in-market audiences. True or false?
True
False
How would you focus on a more specific audience for a given ad group or campaign?
Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget.
Increase your keyword bid prices.
None of the above.
With pay-per-click search advertising, when are you charged?
Each time your ads is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.
What do you call words or phrases that trigger ads when they match a customer’s search query?
Keywords
Targeting criteria
Ad group
None of the above
Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?
Unverified status
Tag active
Tag inactive
All of the above
To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)
Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords
What needs to happen before you import your custom audiences into Bind Ads for search remarketing?
You must first click the Audiences tab.
You must decide between Bid only and Target and bid in settings.
Your data management provider must connect to the Bind Ads custom audiences feature.
You must adjust the Default bid adjustment.
None of the above
On which page can you check if your ad is appearing or not?
Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostic Tool
Approved Content
With dynamic search ads, you no longer have to do the following: (Select 2)
Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists
Bing Ads categorizes clicks in three different ways. For which kind is your campaign billed?
Standard-quality
Low-quality
Invalid
None of the above
A tracking tag (UET tag) is designed to help advertisers target their audiences for which purpose?
Target audiences using remarketing in paid search.
Track customer conversions.
Increase ad spend.
Validate a tag.
How do bid adjustments (modifiers) affect the display of your ad?
They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
A broad match modifier tells Bing Ads that a specific word or words must not be present in order for your ad to display. True or false?
True
False
What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?
Clicks
Impressions
Position
Click-through rate
All of the above
Which Bing Ads feature can help you analyze your ad campaign performance?
Editorial guidelines
Targeting
Reports
Dynamic text
An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?
True
False
If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection.
Passed With Flying Colors
There are the answers you need to pass the Bing Ads Accredited Professional exam, should you get stuck along the way.
I highly encourage you to read the study material and gain an understanding of PPC and Bing Ads. A certification is little good if you have no real knowledge of the product it covers. Even if you managed to land a job thanks to the certification, you’re going to look pretty silly on your first day when it becomes clear that you have no clue what you’re really doing.
If these answers helped you ace the test, please consider making a small donation as a means of thanks. You can donate via PayPal by clicking here. Unlike other sites that charge $20 or more, these exam answers are free. Thanks and happy test taking!
http://istvantamon.com/bing-ads-exam-answers-2018/
1 With pay-per-click search advertising, when are you charged?
Each time a customer clicks your ad.
2 A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?
Conversion
3 Bing Ads includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
Optimization
What Bing Ads feature allows you to schedule changes to your campaigns ahead of time?
Automated rules
4 With search advertising, what happens when a customer clicks your ad? (Select two)
You are charged for the click
The customer links to your website.
Which of the following audiences can you define with remarketing lists?
All of the above
5 What is the best way to learn how many clicks Bing Ads has identified as low quality?
Add low-quality click values to your performance reports.
6 High traffic, combined with which of the following, might indicate low-quality click activity?
Low conversion rates
Where in your account can you create remarketing lists?
Shared library
7 Which of the following might generate invalid clicks? (Select two)
Search engine robots
Fraudulent activity
Which is not a part of a product ad?
Promotional text
You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens.
How would you target the ads to optimize your campaign?
Target the ads by location to the delivery areas.
8 What should you do to minimize the impact of invalid clicks and make the most effective use of your advertising spend? (Select two)
Closely monitor your ad click traffic.
Enable conversion tracking.
9 Each campaign you create will have its own ___________.
Budget
10 Which of the following will help you evaluate the effectiveness of your campaigns?
Conversion tracking
Q Multiple Ad Groups are allowed in Campaigns.
True
11 In Bing Ads, which customer actions are considered conversions? (Select three)
Completing a transaction
Purchasing a product or service.
Filling out a registration form
12 What do you call words or phrases that trigger ads when they match a customer’s search query?
Keywords
13 When building your keywords list, you can Enter or Research keywords. Which of the following are available in the Bing Ads keyword research dropdown? (Select two)
Find keywords containing a word or phrase
Find keywords on a website
14 Why is it important to choose the right keywords? (Select two)
Helps more customers find your ads.
Drives more relevant traffic to your website.
15 Bing Ads provides an end-to-end keyword research experience that includes helpful features such as keyword suggestions and estimated click-through rate. From which Bing Ads tabs can you access these features? (Select two)
Opportunities
Tools
16 What is the main advantage of using dynamic text in your ads?
Turns generic ads into custom ads.
17 Why would this keyword not serve with this ad?
Travel to {keyword}
Discounted group trips to {keyword}! Book today.
Keyword: Saint Vincent and the Grenadines
Discounted group trips to {keyword}! Book today.
Keyword: Saint Vincent and the Grenadines
(ANSWE) Dynamic text causes the ad title to exceed character limits.
Increase tablet bid
(Q)Tablet investment can be controlled by bid modifiers of: [select 2]
-20% to +300
(Q) If you set up multiple bid modifiers, more than one of your target criterion is met, and your ad is clicked, you pay for each of the bid adjustments that match.
TRUE
43.You can set default keyword bids at what level?
AD GROUP
Q Which Delivery status is given to ads or keywords that violate the Bing Ads policies?
DISAPPROVED
Q The Summary Grid displays icons that alert you to errors or unsynchronized offline changes.
TRUE
Q Keywords can be analyzed by what factors?
ALL OF THE ABOVE
18Consolidated Messenger has created an ad that uses dynamic text in the ad title. Which of the following will prevent the ad title from exceeding character limitations regardless of the search query term?
Fresh {keyword:flowers}
19 World Wide Importers is offering a variety of shipping specials and pricing discounts for different gift items. For example, rings ship for free and are 25% off, while bracelets ship overnight and are 15% off.
Which options can World Wide Importers select to insert the different shipping information and price discounts into the ad text of different products? (Select two)
Placeholder {param2}
Placeholder {param3}
20 Which of the following will not cause your ad to be disapproved?
The landing page includes more than one of your keywords.
21 What happens if any of your ad components exceed character limits?
You will not be able to save your ad.
22 Which of the following suggested best practices are likely to help make your ad more effective?
Highlighting your company's products and benefits.
23 Which components are not required for a Bing Ads text ad? (Select two)
Company name
Targeting
24 In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?
Comma-separated values (.csv)
25 The Import from a file wizard lets you import campaigns with a maximum of how many keywords?
10000
26 You can import existing campaigns from other online search engines. True or false?
True
27 (ANSWERS)
TARGETING THE ADS BY LOCATION TO THE LOCATION AREAS
28 Alpine Ski House is promoting weekend getaways for retired couples who live near Denver.
What are the best targeting options for this customer?
Age and geographical
29 An online clothing store sells clothing exclusively to young women.
What are the best targeting options for this advertiser?
Age and gender
30 When you target by time of day, which time zone does Bing Ads use?
The searcher’s location, based on IP lookup.
31 Coho Winery wants its ad to display for the keyword "white wines" when a customer’s search query is either "white wines" or "wines white." Which keyword match option should they select?
Broad match
32 Coho Winery wants its ad to display for the keyword "cabernet sauvignon" only when a customer’s search query matches the exact keywords in exactly the same order. Which keyword match option should they select?
Exact match
33 Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Bing Ads option should they select?
Negative keyword
34 What Bing Ads feature allows you to specify how closely a customer's search query must match your keyword before your ad is displayed?
Keyword match type
35 You want to run your report on a regular basis. Which option gives you this capability?
Schedule this report to run automatically
36 You want to know the geographical location of the people who click your ad. Which type of report should you select?
TARGETING
37 You want to track your search advertising budget and spend. Which report group should you select?
Billing and budget
38 You want to know who made changes to the targeting options in your Bing Ads campaign. Which type of report should you select?
Change history
39 If you are unable to find your ad in the Bing Network results pages, why should you first examine the Impressions column in the Bing Ads data summary tables?
It tells you if your ad is being displayed, even if you can't find it.
40 Which column in the Bing Ads data summary table tells you the pre- and post-auction delivery status of your campaign?
Delivery
41 The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level.
42 Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.
FALSE
43 Which Delivery status is given to ads or keywords that violate the Bing Ads Editorial Guidelines?
Disapproved
44 Which Delivery status indicates an ad group that has passed its end date?
Ad group expired
45 Which of the following statements describes inline editorial feedback during ad creation?
All of the above
46 Your ad will be approved if you comply with editorial guidelines for the United States, regardless of the market in which the ad is being displayed.
FALSE
47 Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?
Make your ad copy more compelling
48 Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?
Improve the user experience on your landing page
49 Your ad is receiving a low number of impressions. Which report would be most helpful to identify which keywords are most effective in delivering impressions?
Keyword performance
50 Which Bing Ads feature can help you analyze your ad campaign performance?
Reports
51 Which of the following does not affect your ad's rank?
Analytics
52 If you wanted to better understand how your customers are clicking through your website, which Bing Ads functionality would you use?
Analytics
53 Which one of the following is not a report in Bing Ads?
Ad Sequence
54 Bing Ads uses pre-click, real-time, and post-click systems to protect you from low-quality clicks.
True
55 If your ad rank is low even though your click-through rate is high, what should you do to improve your campaign?
Increase your keyword bid prices.
56 Which of the following factors could impact the performance and delivery of your ad?
All of the above.
57 You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?
Apply a keyword level destination URL using dynamic text
58 Which of the following increases the likelihood that your ad will be displayed in a better position to customers who meet your targeting criteria?
Incremental bids
59 Which visitor behavior is considered a conversion?
Signing up for an e-mail newsletter
60 Where do you paste the tracking code that was generated by Bing Ads into the related webpage on your site?
Immediately above the </body> tag
61 Conversion tracking provides data about visitors who click your ad, and then continue to complete a desired action (conversion). True or False?
True
62 Adventure Works chooses the Daily Accelerated budget option. On the day of a promotion sale, there is an unexpected increase in clicks and the daily budget is reached by noon. What happens?
Ad activity stops until the next day.
63 If you set a monthly budget too low for the traffic generated by your keywords, what might happen?
You might deplete your campaign's monthly budget before the end of the month.
64 The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month.
They discontinue showing and will resume the first day of the next month.
65 As a Bing Ads customer, you want to run a very short seasonal campaign. You configure the campaign to run the last 10 days in November. You’re willing to spend a maximum of $5,000 on this campaign for the month.
500
66 For what does Bing Ads charge you?
Each time a customer clicks your ad.
67 What is the billing threshold?
Your account credit limit
68 From which tab can you access your online billing statement?
Accounts & Billing
70 From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Manager pane?
Editor
71 The Sync state column of the Manager pane displays icons that alert you to errors or unsynchronized offline changes. True or false?
True
72 (ANSWER)
TRUE
73 Bing Ads Editor lets you know about important information with which of the following?
All of the above
74 Which menu should you use to manage your accounts and campaigns?
Accounts
75 Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?
True
76 You have finished importing new campaigns into Bing Ads Editor. What must you do before the new campaigns can become active?
Click Post Changes button to sync with Bing Ads online.
77 If you have been working on your campaign in an Excel spreadsheet and are now finished, what steps do you need to take for your changes to go live in your Bing Ads account?
Import to Bing Ads Editor and then post changes to Bing Ads.
78 You are importing campaigns into Bing Ads Editor. Which column in the Import Completed dialog indicates campaigns that will not be created or updated because they duplicate existing values or contain invalid data?
Skipped
79 You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?
True
80 Which feature should you use to create a custom filter that shows items with different attributes?
Advanced search
TRUE
81 The Multiple Changes wizard helps you create which of the following:
All of the above
82 You can create a new campaign by copying an existing campaign from one account to another. True or false?
True
83 Bing Ads Editor has a Replace Text button that allows advertisers to replace text across multiple ads. Which of the following ad elements can be changed using Replace Text?
All of the above
84 When setting your device and demographic targeting in Bing Ads Editor, you can increase or decrease your bids in increments of what percent?
1%
85 Which of the following can you customize in Bing Ads Editor?
All of the above
Which of the following examples of automated rules you can create in your account?
All
Which attributes can you use to choose which products you want to include in a product group?
All
86 What is the first step in getting a bid estimation for keywords?
Choose a keyword
Q Which item is not a possible Campaign Exclusion?
Age and genderAge and gender
87 The keyword research feature can help you:
All of the above
88 Looking at traffic history is one way to improve your bidding strategy. True or false?
True
89 Which exclusions are permitted at the campaign level to keep your ad from displaying?
All of the above
90 The maximum number of campaign exclusions you can have for Locations is?
255
91 Exclusions you set at the campaign level will not apply to all of the ads in your campaign. True or false?
False
92 The Bing Ads Intelligence Tool ribbon was designed around which of the following?
Optimal work flow
93 When you use the Keyword Research & Account buttons to build or expand keywords lists, newly generated keyword lists also provide additional data. Which of the following data is included? (Select two)
Keyword traffic
Suggested bids
94 (ANSWERS)
HISTORICAL DATA
95 The Bing Ads Intelligence Tool can generate long lists of keywords from one or several seed keywords, but cannot eliminate duplicate keywords when generating lists.
False
96 How do your keyword bids and your monthly budget work together?
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked
97 What is a keyword bid?
Specifies the maximum price you are willing to pay each time someone clicks your ad.
98 How do incremental bids affect the display of your ad?
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.
All of the above
Q Once your goals are created, you need to assign the goal to a tracking script. What is this tracking script called?
TAG
99 With Bing Ads, your maximum bid must be the same for all keywords. True or false?
FALSE
Q Keyword research templates are available in the Template Pane, but they do not incorporate Excel features.
False
Q How many tags must you place on your site to track multiple campaigns
One tag per website
